Insights

Influencer marketing has become a powerful tool for home and living brands, allowing them to showcase products in real-life settings and connect with consumers in an authentic way. Whether it’s a cozy bedding setup, a beautifully styled dining table, or an inviting outdoor furniture arrangement, influencers help bring home products to life. However, many brands struggle to turn influencer campaigns into actual customer acquisition, not just engagement.

Instagram’s latest update to Partnership Ads introduces a Testimonials feature, giving brands a new way to leverage creator endorsements for increased engagement and conversions.  This feature allows short, text-based testimonials from creators to appear as pinned, sponsored comments on Partnership Ads in Feed and Reels, seamlessly integrating influencer validation into paid promotions.

The DTC fashion ecommerce industry is one of today's most dynamic and competitive markets. Unlike traditional retail, DTC brands bypass intermediaries, selling directly to consumers online. This model offers significant advantages, including higher profit margins and direct customer relationships. However, it also presents unique challenges.

Customer acquisition and Customer Lifetime Value (CLV) are a reflection of the value a customer brings to your brand over the entire duration of their relationship with you. Understanding and optimizing acquisition and CLV are critical for ecommerce brands striving to stay competitive in 2024. 

Understanding and harnessing the full capabilities of Advantage+ Shopping Campaigns is crucial for ecommerce brands looking to stay competitive across Meta’s platforms. This article discusses the key features and benefits of these campaigns, as well as how to get started using them and the key elements brands need to keep in mind while using this new tool.

Enter Triple Whale, an advanced analytics platform specifically designed for eCommerce. It offers a comprehensive suite of tools to track, analyze, and optimize digital advertising and sales performance. More importantly, it integrates seamlessly with advertising platforms like Meta and Google Ads and eCommerce platforms like Shopify.

In this comprehensive guide to Influencer Marketing, we’ll walk you through why you need to consider this marketing tactic and show you how and why Influencer Marketing works.

Share of voice is the measurement of your brand's online popularity in comparison to your competitors. These 5 tips will help you dominate your market.